Marketing for Phoenix businesses that get busiest at 110 degrees

How we work with Phoenix businesses

We work with businesses across the US, remotely, with a named strategist. We don’t have an office in Phoenix, and we won’t pretend to. What you get is one person who knows your account, answers inside a business day and sends a weekly summary you can read in two minutes.

One Arizona footnote: the state skips daylight saving,¹ so the time gap to our calendar shifts twice a year. We keep track of it so you don’t have to.

The Valley in numbers

Metro Phoenix had 5,228,938 residents in 2025, up 7.8% since 2020.² Builders pulled permits for 23,755 single-family homes that year, the third most of any metro in the country.³ Every one of those houses comes with a new AC unit, a yard and, before long, a pest contract and a first warranty call.

The existing stock matters just as much. The median Phoenix-area home was built in 1995, and 27% were built before 1980.⁴ That’s a lot of AC units somewhere between fifteen and thirty years old. Two in three homes heat with electricity, so heat pumps and cooling carry most of the HVAC calendar; furnaces are a side line here.⁴

You’re not alone out there. The metro counts 1,737 plumbing and HVAC establishments, 402 pest-control companies, 336 roofers, 1,480 residential remodelers and 2,198 dental offices.⁵ Prices run 3.3% above the national average,⁶ which shows up in wages, rent and what a technician costs you per hour.

Where we’d put the effort

HVAC comes first. Phoenix posts the highest search interest for “ac repair” of the 30 large metros we compared, an index of 57 against 23 in Atlanta and Chicago.⁷ Add the mid-life housing stock and you have a repair-and-replace market every single summer. See how we approach HVAC marketing.

Pest control is a close second. Pest-control interest in the Phoenix DMA scores 79, second only to Jacksonville among the metros we checked.⁷ Arizona licenses pest work through the Department of Agriculture, with termite (wood-destroying organism) work as its own certification category,⁸ so termite inspections deserve their own page and their own campaign. More on pest control.

Roofers and med spas round it out. Roofer interest sits at 55 and med-spa interest at 75.⁷ Both reward a site that answers specific questions rather than one that says “we do it all.” See roofing and med spas.

There is a smaller industrial thread too. TSMC says its third Arizona fab takes its total investment at the Phoenix site past $65 billion.⁹ We don’t market fabs. We do market the machine shops, service firms and suppliers that orbit them.

The desert calendar

In 2024 Phoenix logged 113 straight days at or above 100°F, smashing the old record of 76.¹⁰ It was the city’s hottest year on record, with 61 days at or above 110°F.¹¹

Search demand tracks the thermometer, just earlier than you’d think. Averaged over five years, “ac repair” interest in the Phoenix DMA sits at 10 in January, 25 by March, 47 in July and back to 10 by December.⁷ July runs about 4.7 times January. The climb starts in February, not June.

Pest searches peak in June and July and bottom out in December, roughly a 2.2x swing.⁷ Roof repair is the odd one: one bump in March and a bigger one in August.⁷ The National Weather Service defines the monsoon as June 15 through September 30,¹² and that August peak sits right inside it.

So a flat monthly budget is the wrong shape. It overspends in December and runs dry in July, right when your techs are already maxed out.

Arizona rules that touch your marketing

This isn’t legal advice. Check anything here with the Registrar of Contractors.

Arizona’s ROC wants your license number on print ads, bids, contracts, estimates and customer letters.¹³ Since 2021, internet, broadcast and outdoor ads can skip it only if they carry a web address whose home page prominently shows your business name and ROC number.¹³¹⁴ Prominently means near the top, not buried in the footer.

That one rule shapes how we build. Your ROC number goes on the home page above the fold, on every landing page and in your Business Profile, and we check it before any ad goes live.

Unlicensed operators have their own rule. The small-job exemption covers casual or minor work under $1,000 including labor and materials, and anyone using it has to say “not a licensed contractor” in their ads.¹⁵ If a competitor’s ad is missing that line, it’s worth knowing.

How the Phoenix map pack works

Google ranks local results on how relevant you are, how close you are to the searcher and how well known you are, which means reviews, links and mentions.¹⁶ In a metro this spread out, distance does a lot of the work. Somebody in Gilbert searching “ac repair” sees Gilbert and Chandler companies before anybody from Glendale.

Nobody wins “Phoenix.” You win the three to six cities your trucks actually drive to. That means a Business Profile with an honest service area, one page on your site for each core city (Mesa, Scottsdale, Peoria, wherever you really go) built from real jobs there, and a steady flow of reviews that name the work and the neighborhood.

Our first 90 days with a Phoenix business

Written for an HVAC owner. Pest and medical notes follow.

Days 1–30: get ready for the curve. Call tracking on every number, then a week of listening to recorded calls and counting the misses. Fix your Business Profile categories, service area, hours and ROC number, and get that number onto the home page. If we start between October and February, this is the cheap window. We build pages and reviews before demand returns in March.⁷ We also set up an after-hours voice agent that books no-cool calls into your scheduler, because in a 110-degree week a missed call is a lost job and a miserable night for the customer.

Days 31–60: build for the cities you serve. One page per core service city. Google Ads and Local Services Ads with budgets drawn to the desert curve: lean in winter, a planned step up from March. A text asking for a review after every job.

Days 61–90: sell the shoulder season. A pre-summer tune-up campaign to last year’s customers, which beats paying for a stranger’s click. Pest companies get perimeter and termite inspection offers ahead of the May-to-July peak. Roofers get pre-monsoon inspections in May and June. Every week you see calls, booked jobs and cost per job.

What’s different from our other city plans: a budget that follows a near-dead December and a July spike, monsoon content for roofers, and ROC-number checks on every single ad.

Proof from your trade

We match work by industry, not by city. None of these clients are in Phoenix; we show them because the trade is the same.

• Ecostar Pest Control: local SEO, Google Ads and Business Profile work for a pest-control company. The case study has the full story and its numbers.
• Tiles Visualization Application: an AR app that lets shoppers preview floor tiles in their own room. Software, useful if you sell remodels or flooring.
• Dental Practice Management Software: stock-management software we built for a dental practice. Software, not patient marketing.

Sources

1. NIST, Daylight Saving Time. https://www.nist.gov/pml/time-and-frequency-division/popular-links/daylight-saving-time-dst ↩

2. US Census Bureau, Population Estimates Vintage 2025, CBSA 38060. https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/metro/totals/cbsa-est2025-alldata.csv ↩

3. US Census Bureau, Building Permits Survey, 2025 annual by CBSA. https://www2.census.gov/econ/bps/CBSA%20(beginning%20Jan%202024)/cbsa2025a.txt ↩

4. American Community Survey 2024 1-year, Phoenix-Mesa-Chandler metro (via Census Reporter). https://api.censusreporter.org/1.0/data/show/latest?table_ids=B25035,B25034,B25003,B25040,B25024,B03003&geo_ids=31000US38060 ↩ ↩²

5. US Census Bureau, County Business Patterns 2023, metro file. https://www2.census.gov/programs-surveys/cbp/datasets/2023/cbp23msa.zip ↩

6. BEA Regional Price Parities 2024 via FRED, RPPALL38060. https://fred.stlouisfed.org/series/RPPALL38060 ↩

7. Google Trends, Phoenix DMA interest and 5-year weekly series, pulled 2026-10-18. https://trends.google.com/trends/ ↩ ↩² ↩³ ↩⁴ ↩⁵ ↩⁶ ↩⁷

8. Arizona pest control license requirements (secondary guide; confirm with the Arizona Department of Agriculture). https://contractorlicenserequirements.com/arizona/pest-control-license-requirements/ ↩

9. TSMC press release, April 8, 2024: third Arizona fab and total Phoenix investment. https://pr.tsmc.com/english/news/3122 ↩

10. AZPM, Phoenix ends its streak of 100-degree days at 113 consecutive days. https://about.azpm.org/s/99471-phoenix-ends-its-streak-of-100-degree-days-at-113-consecutive-days/ ↩

11. KJZZ, 2024 will likely be confirmed as Phoenix’s hottest year ever (Jan. 1, 2025). https://www.kjzz.org/kjzz-news/2025-01-01/2024-will-likely-be-confirmed-as-phoenixs-hottest-year-ever ↩

12. National Weather Service Tucson, Monsoon safety. https://www.weather.gov/twc/MonsoonSafety ↩

13. Arizona Registrar of Contractors, Changes to Arizona law regarding advertising requirements for contractors. https://roc.az.gov/news/changes-arizona-law-regarding-advertising-requirements-contractors ↩ ↩²

14. Arizona ROC Substantive Policy Statement 2021.02, Online Advertising and Prominent Display of License Number. https://roc.Az.Gov/files/2021.02%20Online%20Advertising%20%26%20Prominent%20Display%20of%20License%20Number.docx%20%281%29.pdf ↩

15. Arizona Revised Statutes s. 32-1121 (exemptions). https://www.azleg.gov/ars/32/01121.htm ↩

16. Google Business Profile Help, How to improve your local ranking on Google. https://support.google.com/business/answer/7091?hl=en ↩