Optometry marketing that fills the exam book and sells the frames.
Exams drive the visit. Eyewear drives the margin. We market both: findable for the exam, compelling for the frames, and automated for the recall that brings them back.
- Online retailers take the eyewear sale after you did the exam.
- Recall postcards go out and nobody comes.
- Insurance patients find you; private-pay patients don't.
- Your optical looks great in person and doesn't exist online.
What works for optometry practices, in order.
Built from what we've seen work in this trade. Start with the first two plays; add the rest as the schedule fills.
- 01
Own the exam search.
Map pack, insurance pages and online booking that turns the search into the visit.
- 02
Sell the optical before they leave.
Frame brands, lens tech and offers on the site and in the follow-up, so the sale stays with you.
- 03
Recall that works.
Text and email reminders at the right interval, with a one-tap booking.
- 04
Reach the private-pay patient.
Dry eye, myopia control, specialty lenses. Services that pay get their own pages.
- 05
Reviews that mention the frames.
Requested after pickup, when they're happiest.
So far, with the businesses we've worked with
Questions people ask us
Can you help with specialty services like dry eye or myopia management?
Yes. They're often the best margin in the practice and the least marketed.
Do you integrate with our practice management system?
Most of them, for booking and recall. We'll confirm yours on the first call.
Let's fill the exam book.
Thirty minutes. Bring your recall rate; we'll show you what it could be.