HVAC marketing that fills the shoulder seasons too.
Two peaks, two troughs. We own the summer and winter rush with ads and an always-on phone, then fill spring and fall with maintenance plans, reactivation and the installs you quoted last year.
- July is chaos and April is silent.
- Your maintenance plan has 300 members and no one is selling it.
- Homeowners search "AC repair" at 9pm and get your voicemail.
- You quoted 40 replacements last year and followed up on six.
What works for HVAC companies, in order.
Built from what we've seen work in this trade. Start with the first two plays; add the rest as the schedule fills.
- 01
Win the emergency search.
"AC not cooling" and "furnace not working" are decided in the map pack and by whoever answers first. We make that you.
- 02
Repair ads in season, replacement ads year-round.
Different intent, different budget, different page. Tracked to the booked job and the ticket value.
- 03
An agent that answers the 9pm call.
Books the repair, confirms by text, hands off to your on-call tech if it's urgent.
- 04
Sell the maintenance plan on every visit.
A follow-up after each repair and a reminder before each season. Recurring revenue, built in.
- 05
Chase every replacement quote.
Quoted but not closed? A polite, persistent sequence with financing options, until they answer.
- 06
Fill the troughs on purpose.
Tune-up campaigns and reactivation to last year's customers in the months the phone would otherwise be quiet.
Three services. One plan.
So far, with the businesses we've worked with
Questions people ask us
Do you work with ServiceTitan or Housecall Pro?
Both, plus most of the others. Bookings and call tracking land in the system your dispatcher already uses.
Can you help us sell more replacements, not just repairs?
That's most of the upside. Replacement pages, financing messaging and quote follow-up are where HVAC margins live.
Let's fill April.
Thirty minutes. Bring last year's call volume by month; we'll show you where the gaps are.