Dermatology marketing for two audiences under one roof.
Medical patients need trust and access. Cosmetic patients want results and timing. We market both without confusing either, and keep the schedule full on both sides.
- Medical and cosmetic share one website and neither audience feels at home.
- Cosmetic competitors are med spas with bigger ad budgets.
- Wait times for medical appointments send patients elsewhere.
- Your providers are the draw and they're invisible online.
What works for dermatology practices, in order.
Built from what we've seen work in this trade. Start with the first two plays; add the rest as the schedule fills.
- 01
Two front doors, one practice.
Separate paths for medical and cosmetic, each with its own pages, ads and booking.
- 02
Win cosmetic on credibility.
Board-certified and results-led. That's the advantage over the spa down the street; we make it visible.
- 03
Fix access.
Online booking, waitlist texts and reminders that cut no-shows and move the next available up.
- 04
Put the providers forward.
Bios, photos and reviews that name them. Patients choose people.
- 05
Reviews that respect the line.
Requested after every visit, replied to carefully.
So far, with the businesses we've worked with
Questions people ask us
Can you keep medical and cosmetic separate in reporting?
Yes. Two funnels, two sets of numbers, one weekly summary.
Are you careful with patient privacy in ads?
Always. No patient data in ad platforms, privacy-conscious analytics, compliant creative.
Let's fill both schedules.
Thirty minutes. Bring your medical-to-cosmetic mix; we'll show you where to grow.