Case study

Ecostar Pest Control

Ecostar Pest Control serves homes and businesses. We used SEO, Google Ads and Google Business Profile work to grow its traffic and leads.

Client
Ecostar Pest Control
Industry
Home Services
Services
SEO & Local SEO, Paid Ads, Google Business Profile
Year
2024
Ecostar Pest Control technician treating a lawn

Ecostar Pest Control offers a variety of pest control services for residential and commercial properties. Here is a detailed case study of how we help Ecostar grow digitally.

The Challenge

EcoStar Pest Control is known for its eco-friendly and effective pest control services. Before joining hands with us they faced digital invisibility.

The challenges they are facing on the front were:

  • Potential customers were crawling around online. But EcoStar, despite their valiant efforts, wasn’t showing up in the search engine battleground.
  • EcoStar’s website, while informative, wasn’t attracting attention or converting visitors into loyal customers.
  • They lacked the SEO magic to lure search engines and potential clients.
  • EcoStar had a Google Ads account, but it wasn’t attracting qualified leads.

EcoStar needed an Expert team of Digital Marketing for Pest Control. We helped them understand the complex ecosystem of online search and craft a strategy to attract customers.

For the Best Pest Control Digital Marketing Services, look no further than our Digital Pest Control Specialists!

Ecostar Pest Control service truck outside a home

The Objective

  • To grow its online presence, reach potential customers, and generate leads.
  • Move ahead of the competition and climb the search engine rankings for relevant keywords.
  • Dominate the digital territory where their potential customers exist.
  • Pitch their customers digitally through Google My Business and ensure local dominance.

In short, Ecostar’s mission was clear: to establish themselves as the undisputed leader in the pest control market. We were prepared to navigate the terrain and assist them achieve their objective.

The Execution

Ecostar’s online presence was crawling with missed opportunities. To turn the tide, we launched a multi-pronged digital marketing strategy to attract potential customers.

Search Engine Optimization

  • We identified high-intent keywords for EcoStar’s services and locations to guide our content strategy.
  • We created informative content and optimized landing pages for search engines.
  • We built high-quality backlinks to boost their online reputation.
  • We launched targeted Google Ads campaigns to reach potential customers actively seeking pest control services.
  • We wrote engaging ad copy to attract customers that showcased their strength.
  • Lastly launched those campaign targeting accurate demographic, behaviour, etc.

Google My Business

  • We encouraged satisfied customers to leave positive reviews to build trust and attract new clients.
  • We optimized EcoStar’s online presence to dominate local pest control search results.

Through this multi-faceted digital marketing campaign, EcoStar witnessed a significant surge in website traffic, qualified leads, and ultimately, happy customers.

SEO Tools We Used

Ahrefs, Moz, Semrush, Ubersuggest, SpyFu, Crazy Egg, Majestic, WooRank, SEOprofiler, BuzzSumo, Keyword Tool, Serpstat.

The Results

Here are some of the results our team drew to Ecostar’s business:

Google Business Profile: 793 profile interactions Google Business Profile: 184 calls made from the profile Google Business Profile: 109 website clicks from the profile Traffic report: 731 total users, 688 new users, 1,011 sessions and 619 conversions Chart of website traffic over time by source Google Ads report: 43,090 impressions, 2,033 clicks, 4.72% CTR, 200 phone calls, 520 conversions at $2.72 each Google search results with Ecostar first for fly control services in Dallas Fort Worth Google search result with Ecostar first for termite control services in Fort Worth Dallas TX Google search results with Ecostar first for fly control services Dallas Fort Worth TX

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