Case study
App for Retail Marketing and Rewards
Loco is a cross-platform iOS and Android app where local businesses publish coupons and offers, and nearby shoppers find and redeem them in store.
- Client
- Loco
- Industry
- Retail
- Services
- Web & Mobile Apps
- Year
- 2022
Great app for retail marketing and also good app for users to get discounts and offers in nearby area. Using loco business owners can create offer coupons which will be visible to the users. Users can redeem those coupons and offers at the shops to get great discounts.
The Challenge
Developing a platform to allows users to benefit from proximity retail marketing.
The Objective
Creating a cross-platform application for Android and iOS where users can obtain discounts and special offers in the vicinity.
Features
- Using loco business owners can register their business and create offer coupons that will be visible to the users.
- Users can redeem those coupons and offers at the shops to get great discounts.
- Users can give ratings to the offers and coupons.
- Businesses can also set visibility by distance and location along with expiry.
- Business owners can also control the visibility of their offers and coupons to a specified area improving customer targeting.
- Users can organise the offers using in-app filters.
Results
The ease of use and positive reviews resulted in high volume downloads both in the Apple app store and Google’s Play store.
